INTT422
International Marketing Research
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Syllabus
Home
Syllabus
Lecture Notes
Announcements
Assignments
Exam Notes
Term Project
Grades
Attendance
References
Extra Information
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Last Modified : 01.01.2010
A C T I V I T I E S
- Marketing Research in the Int’l Environment
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Designing Int’l Marketing Research
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Secondary Data Sources
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Uses of Secondary Data
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Issues in Primary Data Collection
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Nonsurvey Data Collection Techniques
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Survey Research: Instrument Design
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Survey Research: Sampling and Data Collection Procedures
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Multicountry Data Analysis
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The International Marketing Information System